Value And Revenue Models

I have had opportunities to meet people who are either entrepreneurs or are planning to be. I have discussed their ideas with them, some of my ideas – more from a value perspective. The realisation has been that the value and the revenue model might not go hand in hand. My outlook has been to focus on the value to the customer before thinking about the revenue model, but it is also the reason that thinking about the revenue is not automatic. I used to think earlier that value and revenue model are two sides of the same coin. But now I think there are more dimensions to it. In software, value is associated with either information or functionality. The problem seems to appear when this information or functionality is not perceived to be necessary. I think it is more about the perception than it actually being necessary or not. This perception has to be changed to be able to build revenue models.