Advertising And Quantity

Steve Rubel brings up the topic of the death of page views, and its impact on the advertising business. Evan Williams had brought on this to the table earlier. Advertising essentially is dependent on such metrics, first to measure quality of the website and then to record advertising statistics. I had expressed my opinion on this topic, I feel sad that for advertising businesses Web is all about quantity and not quality. These metrics can only be indications, not measurement of quality itself. To reiterate, I feel that qualitative analysis is important along with the numbers. And that good numbers should happen because of high quality, not the other way round. Unless we do so, we will keep shifting from one metric to another as time goes on. Darren Rowse has come up with his solution, and Thord Hedengren talks about long term association.