Design Thinking

Luke Wroblewski pens down thoughts about the role of design in corporate innovation from his talk with Tim Brown, CEO of IDEO. The outcome is design thinking - a unique process that designers have for solving problems - which can be used to everything from driving strategy to creating new business models. The key element of that is being more focused on users than the business. After going through it I felt that this process is not about any specific discipline of designing, that is graphic, object, system or so. All the points very much apply to all disciplines, or rather they should. Practically this requires a full level of trust between the business and the designers, which I usually find lacking, and most of the thinking goes in formalities to make up for the lack of trust.