Dave Sifry updated his blog today with changes in the new Technorati.
As I’ve blogged about before, the world has changed. Whereas folks using Technorati a couple of years ago were predominantly coming to us to search the blogosphere to surface the conversations that were most interesting to them, today they are increasingly coming to our site to get the 360 degree context of the Live Web - blogs of course, but also user-generated video, photos, podcasts, music, games and more.
My first reaction? You see much more than blogs now. Multimedia is present throughout Technorati now. The new blog search is more Google like, cleaner. I liked these changes. Robert Scoble thinks the new version is fast enough to beat Google.
However, I one trend I see here is that non-blog sites are using blog techniques. Pingbacks and trackbacks were limited to blogs earlier. Especially since use of blogging tools like Wordpress to build non-blog websites has increased making them easily available. The blog search engines help in easy discovery since they are chronological rather than rank based. This can sometimes help drive more traffic than the traditional search engines.
I wonder if Technorati will beat Google. The fresher content is easier to get, but the universal search can probably kill that by providing chronological results. If not, the blog search engines will get more space to unfold.
June 5th, 2007 at 4:43 pm
[...] into one page, and does a good job at it. Unfortunately, others are onto it, like Google Universal, Technorati expanding beyond blogs and other third party search engines which are aggregating [...]