The Feed Will Now Burn At Google

So the rumours were true and many feeds, like this blog’s will now be burnt at Google. FeedBurner is an excellent service, does most of the feed negotiations for you, gives good statistcs and takes load of your server for serving feeds.

However, a warning keeps popping up to wonder whether this will end up in unwanted advertising in the feeds. I hope that with Google the free service does not start including ads. Amit Agarwal wonders whether the acquisition spree will head to a monopoly in advertising, killing the options that publishers have today. Shelley Powers has already pulled back her feed.

Otherwise the blogosphere is showering congratulations to both the parties. Let us hope it will be good for all of us.