Normally a company’s programming and stock market worlds are not directly related, at times even worlds apart. But Sun Microsystems is about to change that. The stock market ID SUNW, which means Standford University Network Workstation, will be changed to JAVA. Not the programming language, the platform, the community or the coffee, it is Java the brand. I wonder if they they will have to change java.com, because it is not about hot games and cool apps anymore. Java is everywhere, says the CEO Jonathan Schwartz, so leveraging it as a brand makes the business sense. Om Malik ventures into how others can follow. It is all the better for me, the developer and the common man. I am not sure about stock market professionals though, they will have to get used to JAVA = SUNW.
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August 26th, 2007 at 1:29 am
This change is kind of weird in the sense that SUN is trying to again prove that Java is “theirs”.
However its the community which has made Java popular. Not sure why SUN wants to take sole credit for the language.
August 27th, 2007 at 8:52 am
[...] were various reactions to Sun’s announcement of moving from SUNW to JAVA. Frankly, I never thought there will be any from the technical world. But there are interesting [...]