Personalization And Education

As I am reading more and more about Vendor Relationship Management, I am convinced that our future is going to go in the direction of more control and personalization for you and me, the user. But this also means that we will have to learn more, to be able to really convert the control and personalization into higher productivity.

Simplicity is dependent on our perception, which is a function of our knowledge, experience and skills. A tool is simple if it asks what we know, if it behaves as we expect and if it talks our language. If it stretches beyond this space it becomes complex for us. However, as we are moving towards more and more personalization, tools will get complex, unless we learn more and educate ourselves.

The point here is that today a tool with simplicity tries not to educate the user but operate in the comfortable space. Now, it will have to go beyond it to give you control. Which means that in coming days education will be important for simplicity of the tool. And this education is not about the tool’s usage, it is about the domain. This will be true especially about the Web, as it is becoming the de-facto choice for communication and interaction, and cuts across all domains. The more you know about the domain, easier it will be for you to convert the higher control into higher productivity. This means that we might see more education along with marketing by businesses.

Discussion [Participate or Link]

  1. Move Yahoo Accounts, Geographically | iface thoughts said:

    […] of personalization and education for an average user today, I got the following question when I went to my Yahoo! mailbox […]

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Abhijit Nadgouda
iface Consulting
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