Semantic Ads?

Google is taking us towards semantic search. Though right now it improves only the related searches, the aim is to move beyond keywords and understand meaning of a question. While semantic search is an ongoing development, I cannot help but wonder if this will also bring improvements to the advertising world. I hate to see a Microsoft Windows advertisement served along with an article that has been criticizing it. Though the keywords Microsoft and Windows are there, the article’s context is exactly the opposite of what the ad is being served for. As a user who thinks that advertisements can be useful, I hope that the semantic search will bring semantic ads along with it.

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Abhijit Nadgouda
iface Consulting
+91 9819820312
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This is the weblog of Abhijit Nadgouda where he writes down his thoughts on software development and related topics. You are invited to subscribe to the feed to stay updated or check out more subscription options. Or you can choose to browse by one of the topics.