If you are thinking that designer is the odd man out, Luke Wroblewski will clear your doubt: Designer: “Design is the physical, or in this case digital, manifestation of your product strategy. Of course we could define your customers’ experience with ‘paint by number’. But I think you’d agree we should figure out what you want to say to your customers and why before we dive into how we’re going to say it.” Well, this is answer to a question, but provides the crux. [Continue]