Ross Rader puts it neatly about understanding what your customers are buying from you. And the treasure lies in drilling down the preliminary answers by asking more questions. I think the question Why unearths the undug gems which can be more valuable than any other feedback.
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This is the weblog of Abhijit Nadgouda where he writes down his thoughts on software development and related topics. You are invited to subscribe to the feed to stay updated or check out more subscription options. Or you can choose to browse by one of the topics.